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Role: Lead Designer

The objection of this campaign was to generate social engagement to help your loved ones gift you from JackThreads this year. I was responsible for conceptualizing and executing the physical collateral as well as the digital components that lived across email, social, banners and paid media.

The first part of this marketing strategy included an interactive Inbox Teaser that was distributed in early November to help promote the site’s sharing functionality, by reminding our customers to save and share their favorite products with family and friends. Once a gift from JackThreads is purchased, it arrives with a similar Mad-Lib card to be filled out by the gifter and wrapped with the items for the giftee.