JACKTHREADS NY MAG AD

Role: Designer

In celebration of JackThreads' new namesake line, we created an experience in heart of Soho call "The Spring" to bring together style, education, and entertainment together under one roof.

To promote our first ever Pop-Up Shop in Soho, I designed a print ad that ran in the New York Magazine. The design challenge was to translate our new design language and branding for this announcement, which subsequently helped define the brand consistency for future projects.