JACKTHREADS PACKAGING SYSTEM

Role: Lead Designer

For the relaunch of JackThreads in October 2015, I was tasked with creating a fresh packaging system to mirror the new direction of our brand. The design concept was to play off the conversational ethos of the brand by emphasizing the sentiment of someone receiving a package such as “Today just got better” while also encouraging customers to “Keep making good choices at Jackthreads.com”. The same voice was employed for add-ons to the system such as, invoices and thank you cards, to create a full 360 physical experience. Recycled craft boxes with white hits was the forerunner of our identity to promote our social responsibility efforts through all components of the brand.