THE JACKTHREADS PRIMALOFT SERIES

Role: Art Direction & Design

JackThreads partnered with PrimaLoft® to make our new winter outerwear the go-to layers for the season. For the launch of this campaign, I worked with the stylist and photographer to concept and execute a shoot in an environment that reflected the intricate filler of this line. Originally developed for the United States Army, the best-in-class eco-friendly insulation traps body heat without the bulk.